What Buyers Do on LinkedIn in the 90 Days Before They Contact Sales
Buyers form vendor preferences months before contacting sales on LinkedIn.
Ayana Delgado
Ayana Delgado
11 stories
Why the Founder's LinkedIn Feed Is an Early Warning System for Churn
Spotting when customers lose interest on LinkedIn weeks before your churn alerts turn red.
Ayana Delgado
What a Founding Narrative Does for Pipeline That a Sales Deck Cannot
A founder's public point of view shapes the shortlist before sales gets a chance to pitch.
Ayana Delgado
Why Series A Messaging Breaks the Story That Won Series Seed
Founders who won seed by selling insight must flip to selling traction at Series A.
Ayana Delgado
Why Most SaaS Company Narratives Reset at Every Funding Round
Most SaaS founders waste narrative power by rebuilding their story at every funding round.
Ayana Delgado
Why Generic Thought Leadership Gets Ignored by the Buyers Who Matter
Buyers decide before talking to sales, and generic content won't earn their initial attention.
Ayana Delgado
Why Storytelling Speed Determines Round Size More Than Traction Decks
Founders who build conviction fastest close bigger rounds, regardless of traction.
Ayana Delgado
Why Seed-Stage Founders Need a Point of View Before They Need a Product Page
Buyers form opinions long before you have a product to show them.
Ayana Delgado
When to Post on LinkedIn vs When to Write a Long-Form Article
LinkedIn posts vanish fast, but articles sit permanently and rank in Google search results.
Ayana Delgado
How B2B SaaS Investors Read a Founder's LinkedIn Before the First Call
Investors scan your LinkedIn profile before the first call to test your market conviction.
Ayana Delgado
Dark Social and B2B Buyer Research Blind Spots
Buyers decide which vendors to buy from in secret channels your analytics can't see.
Ayana Delgado