Colin Lindqvist

Let buyers self-identify in comments instead of chasing them with a CTA.

Buyers decide on vendors before they ever contact sales.

Winning deals requires being top-of-mind before sales ever enters the conversation.

B2B buying committees need rational proof, not emotional appeal.

Tight positioning cuts customer acquisition costs and accelerates sales cycles before Series A.

B2B buyers are already listening; the question is which shows and what format will make them act.

Structured research wins when buyers self-educate before sales calls.

Choose your tier based on whether you need intent signals or just the basics.

Defining a market beats winning one if you have the runway.

Founder presence on social media reaches buyers during research, not after they've already decided.

Founder profiles generate eight times more LinkedIn engagement than company pages.

The score rewards activity volume, not sales results or relationship depth.