Mira Brennan

How one founder lands enterprise deals with research, voice, and a tight list of ten.

Targeting the right companies means nothing if you're writing to the wrong people.

Organic reach on company pages has collapsed to 1.6 percent.

Top performers reach 1,000 subscribers in eleven months; median companies take two years.

Skip guesses and use your CRM data to build an ICP that actually converts.

Deal size and sales cycle determine which approach pays off, not ideology.

Account selection and buying committee research matter more than the content itself.

Analyst reports shape enterprise shortlists; media relations builds the category around them.

When founder visibility becomes dependency, reputation damage spreads fast through every buyer.