Features
Why Seed-Stage Founders Need a Point of View Before They Need a Product Page
Establish your market thesis before perfecting your product demo.
Ayana Delgado
· 9 min read
Establish your market thesis before perfecting your product demo.
Let buyers self-identify in comments instead of chasing them with a CTA.
Buyers decide on vendors before they ever contact sales.
Buyers decide on your company in private channels before you ever get a call.
Building category ownership means defining the problem, not just the solution.
Focus on identifying your actual best-fit customers instead of chasing well-known logos.
How one founder lands enterprise deals with research, voice, and a tight list of ten.
Confusing who to target with what to say on LinkedIn quietly kills most founder content strategy.