Reuben Reyes

Buyers decide which vendors matter before vendors know they're being evaluated.

Founder content shapes buying decisions before sales enters the pipeline.

Platform fees mask the true cost of running ABM before Series A funding.

Buyers decide before sales gets involved—here's how.

Targeted consistency on one narrow topic outranks random daily posting on LinkedIn's 2026 algorithm.

Build trust through personal content before sliding into inboxes.

Defining your market first lets you compete against inertia instead of funded rivals.

LinkedIn's free targeting and thought leadership tools handle half the ABM stack.

Building category ownership means defining the problem before your competitors do.

Focus on identifying your actual best-fit customers instead of chasing well-known logos.

Buyers decide on your company in private channels before you ever get a call.

Strong opinions get forwarded privately; generic advice gets ignored.

Structuring win-loss interviews reveals why deals slip away and where to fix your sales process.

Build your position on how buyers actually decide, not on slides that flatter your product.

Most ABM programs stay on spreadsheets instead of actually driving pipeline growth.

Founder voice and LinkedIn posts drive higher close rates than any other early-stage channel.

Founder narrative shapes how buyers categorize you before they ever meet your sales team.

Five layers transform a timeline into the story that earns trust before you ever pitch.

Learn why journalists reject 79% of pitches and how to avoid getting blocked.

Writing funding press releases that journalists actually cover requires naming your buyer first.

Clear positioning governs every external decision your B2B SaaS team makes.

Only founders can credibly own accountability when your product powers customers' core operations.

Pitch journalists on expertise, not announcements.

B2B SaaS brands need visual, verbal, and positional identity to convert researchers into buyers.

Buyers decide before they contact you—build quiet credibility that reaches them first.

Hidden buyers drive deals from the shadows—earned media reaches them before sales does.

Authentic founder voice requires deep extraction, not just surface-level writing.

Audiences trust AI content less, even as marketers invest more.

Buyers catch contradictions between your website and sales reps before deals close.

Build your ICP with behavioral triggers, not just firmographics.

Decision-makers trust founder voices six times more than traditional ads, and the data proves it.