Reuben Reyes

Thought leadership drives real pipeline, but only when it sounds like the founder actually wrote it.

AI-generated content is drowning out founder authenticity just as audiences demand it most.

When sales and marketing tell different stories, deals die before the first call even happens.

Building a real ICP requires stacking behavioral signals and triggers, not just firmographics.

B2B buyers trust founder voices six times more than traditional ads, and the data proves it.